What is Branding in Graphic Design?
The million-dollar question is, what is branding in graphic design? You may have asked this question multiple times if you are unfamiliar with the marketing sector. A brand is a group of related products, services, or organizations that share a name, symbol, or other identifying feature. Brands are used in business and marketing to differentiate products from one another. Branding is creating a name and identity for an organization or product. Branding aims to establish a unique name and image for the company so its customers and prospective customers can easily identify it. Brand identity is the “relationship established by a set of symbols, values, and characteristics that form the basis of a company’s marketing plan.
Are you still unclear about what is branding in graphic design? Let’s make it more simple. Branding can also be defined as a name, term, design, or logotype that distinguishes one seller’s product from another or a producer’s product from another. Brands can be categorized into two broad categories: product brands and service brands. A product brand is a brand name or trademark associated with a single product line, such as Kodak, Chanel No. 5, or Dyson. A service brand is a brand name or trademark associated with a single service offering, such as Priceline.com, Merrill Lynch, and Jiffy.
Look at the most successful businesses like Apple, Walmart, Amazon, and Facebook, and you’ll notice that their graphic design for branding is well thought out. Everything from their campaigns to logo designs has a meaning. Their successful brand growth, advertising, and marketing have the answer to your question: what is branding in graphic design?
Read more: Graphic Design Vs. Web Design – The Key Differences
Difference in Perspective
What is a brand design? The perspectives of a product marketer and a product designer may differ, but they work for the same goal, i.e., creating a graphic design for branding. People think branding and designing are the same because the difference is very subtle. To differentiate between the two, every company’s products and services should be of the highest quality. Branding is about telling a story behind the product and the business’s conception. Graphic design gives the product and brand life by visualizing the idea and developing the design culture. They have the same target to hit but different paths to walk on, leading to the same product.
Branding: A Business Vision
What is branding in graphic design is a question every business person and entrepreneur should ask themselves. Establishing a consistent presence offline and online is a must to advertise anything. A company logo, design, and a functional website add to the brand identity, but all of them are a small part of the entire branding process.
Branding uses visual presences created by graphic designers, vision, and personal branding for company representation. The representation lays the foundation of company growth and adds logos, icons, and designs along the way. The consistency in branding shapes the brand persona on social channels and creates awareness among consumers.
Personality
Brand personality reflects the human characteristics of the brand through messages, images, and marketing campaigns. The brand personality must align with the brand’s vision to show consistency and build trust. Otherwise, it will be difficult for the consumer to trust the brand with purchasing.
Brand Guidelines
Brand guidelines reflect the style and story of the brand. It adds to the emotional element by connecting with the customers. The visual elements clarify the brand identity and public perception of the brand.
Read more: Different Types of Brands and The Role of Branding
Customer Persona
Customer personas give qualified prospects and desired products of the target audience. The buyer persona drives content creation and representation, product development, sales, and customer feedback. Big data application store customer data and preferences so the marketing and branding team can tailor the content and product to meet the needs of the potential buyers.
Storytelling
Every brand, every product, and every image has a story behind it. Creating any form of content without inspiration or ideas is almost impossible, be it a marketing campaign or a logo design. Businesses connect with buyers through storytelling because it creates an emotional bridge between them. Branding and graphic design try to resonate with customers’ minds to create an effective branding strategy and product design.
Competitors
If you are raising the question about what is branding in graphic design for your brand, you better know the answer to it about your competitor brands too. Every company has different branding strategies, and this differentiation grabs customers’ attention. The different approaches toward branding and design bring recognition to the brand.
Read more: Marketing Graphic Design: How They Work in Tandem?
Graphic Design: A Branding Feature
What is a brand design, and how does it relate to the most asked question about what is branding in graphic design? Where does it come from? Graphic brand design involves logos, websites, color palettes, and images to help the brand stand out. The brand itself cannot exist without graphic design because there won’t be any logo, text, or image to advertise. However, graphic design is just a part of branding, as branding goes beyond visuals. For successful branding, you also need to establish a connection and consistency. However, following building blocks gives strength to the brand.
Logos/Icons
Logos and icons are elements of any brand. They represent the visual value of the brand to differentiate it from its competitors. These visual elements set the tone of your brand as either sophisticated, modern, contemporary, or retro for consumers to acknowledge. These elements are tangible ones, but they remain incomplete without the intangible emotions, positions, and personalities.
Colors
The color palette serves as the most important visual element. It can either make or break the branding identity of any business. Some businesses use such an aesthetic color palette that it becomes a sight for sore eyes and attracts customers in influx.
Fonts
Font style adheres to the brand style forever. It draws inspiration and recognition. For example, a bubbly and loopy font portrays a comical and playful persona. On the other hand, a straight and geometrical font sets a more academic and serious tone.
Conclusion
The ideal way to refresh your brand’s image and visibility is to work with an accomplished graphic designer to make appealing content. At Arturo Digital, we’re here to help. Our full-administration graphic design team will work with you to make superior, amazing materials that help your organization’s central goal and vision. Plan an interview and book a consultation today to get an answer about what is branding in graphic design.
Read more: Achieve Your Website Goals with Our Bespoke Website Designs
