What is Marketing Graphic Design?
Graphic design refers to the skill of using colors, pictures, ads, and other visual media to convey a powerful message. Since time immemorial, graphic designing has existed in different ways. Whether it was the pictorial representation of Greek warriors on tabloids or the images of cars on billboards, we are exposed to the wonders of graphic design on a daily basis.
Graphic designing helps deliver a more potent message in comparison to simple text. Graphic designers may use software, free-hand techniques, and other tools at their disposal to communicate ideas, improve product marketing, and deliver a well-targeted message.
Why Graphic Design is Not Marketing: What is the Difference?
Marketing involves all those activities and processes that make products, services, brands, and ideas more visible to the target audience, compel them to buy these items, and satisfy their needs. It involves promoting and selling a product using a medium of communication that is verbal or one-on-one in a physical sense.
In contrast to marketing, graphic design is the art of making something more ‘sellable’ using electronic or non-physical means. Graphic designing refers to the use of pictures, text, and advertisements to capture the attention of potential customers and effectively sell a product. Therefore, marketing and graphic design are not the same. However, they work in tandem to effectively advertise a product and make it visible in the marketplace.
We can use an analogy to explain this difference. Let’s take the example of a fish market. If you want a specific type of fish and have ten salesmen yelling at you simultaneously to buy their product, you would much rather eat greens than buy their fish, as you’d end up confused and exasperated.
But if you have one salesman, among all that havoc, who holds up a pretty sign with clearly defined rates, types of fish, and quantities available, he will definitely catch your attention. The next thing you know is rushing over to his shop and buying some fish.
According to DDIY, visual dimension is the #1 influential factor that leads to the purchasing decision of almost 92.6% of viewers. That is how marketing and graphic designing work together.
Marketing Graphic Design
Marketing graphic design is communicating a product’s unique selling points through the use of visually-appealing graphics to improve its visibility and brand awareness. It is a specific type of graphic design that helps to sell your offerings through brochures, ads, blogs, and websites. Marketing graphic design may also include printed material like flyers, print ads, and books.
The entire concept of marketing graphic design revolves around the art of selling as it applies to digital media. As a commercial tool used in various kinds of marketing activities, it plays a vital role in communicating the underlying brand message. The only difference between traditional marketing activities and a marketing graphic design is the use of vivid colors, diagrams, photographs, and shapes to connect with the target audience and elicit an emotional response from them.
Let’s be honest. If you logged on to a company website and met pages upon pages of text explaining the products, company mission, endorsements, reviews, and services provided, you would be bored within the first few seconds.
According to CXL, an average viewer takes 0.05 seconds to decide whether they like a website or not. This is where marketing and graphic designing come together. If your products are marketed in a clear and aesthetically pleasing way, with tables, pictures, and art, you will be able to sell all your products using half the space text-only websites need. Check out the official Bugatti page. Look at the detailing and ingenious mix of graphic design and marketing. Makes you want to buy a Bugatti! This type of marketing graphic design is also called advertising design.
Graphic Design and Marketing: How to Boost Your Conversions
There is no mystery now about the relationship between marketing and graphic design. However, the million-dollar question is: how do you ensure you have the best marketing graphic design?
Let’s find out how marketing and graphic design can be combined to leverage the full potential of your brand and provide an easy path to lead conversion.
Read More: Graphic Design Vs. Web Design – The Key Differences
1) Illustration and Logo
Arguably one of the most effective marketing hacks, having a cool logo not only makes a strong first impression but also separates you from your competition and fosters brand loyalty. Think about it. Do we not feel a sense of pride when sporting cool brand logos on our apparel like Nike, Adidas, and Under Armour?
It is because their logos are visually attractive while conveying a sense of power, confidence, and fulfillment. The company websites also feature pictures of athletes, celebrities, and other media personalities sporting their products. Minimal text, yet the most potent effect on the viewers!
2) Posters and Billboards
When was the last time you felt least interested in watching a movie but were immediately convinced to watch it after seeing the poster on a billboard?
Exactly! Large print, life-size, in-your-face presentation always works. When Nike signed Michael Jordan in 1984, they used enormous posters put up all over the country featuring Jordan in his new shoes, the ‘Air Jordan 1’.
The sneakers were marketed as a breakthrough in basketball shoe design. Jordan was portrayed as sprinting across the court effortlessly in a pair of Air Jordan while trying to dunk the Basketball during his games. This form of marketing graphic design proved so effective that Nike ended up generating $126 million in the first year of the shoe launch when it had expected to earn only $3 million over three years!
3) Packaging
Packaging is helpful in creating product differentiation through visual presentation and curated customer experience with the product. Regardless of how great your product is, no one will bother looking at it if it is not visually appealing.
Unique, innovative, and creative packaging attracts attention, improves the product appeal, and help you develop a distinct brand identity. It is not only easy on the eyes but it also enhances your marketing strategy and enriches your customers’ experience. With more emphasis placed on visual plays than ever before, packaging counts as an important part of marketing and graphic design today.
4) Brochures
A brochure creates a compelling marketing graphic design strategy with the potential to establish your authority in your niche.
Brochures offer a unique combination of textual and pictorial representation of the company’s services, products, and history – covering as much valuable information as possible on a small piece of paper. They are often given away for free since this is a proven and tested method of showcasing a brand and promoting sales.
If your text is large with high-definition pictures, you can ensure that your brochure stands outs from the competition and meet your marketing goals to attract new customers and win the trust of anyone who sees it.
5) Having Creative Ads
Advertisement design is a major part of marketing graphic design strategies. Using short-film style videography trumps any image, text, or print ad you want to use. However, this powerful tool can prove to be disastrous for your campaign if not used effectively.
That is why great care is needed to ensure that the ad is relevant, precise, and helps educates the target audience about your product and brand. Being concise is an often neglected, yet arguably the most important feature of any advertisement.
Since ads usually interrupt your favorite TV shows, they must be short as the viewers will not appreciate the interruption. The same is true of print ads that can clutter newspapers or magazines. Therefore, the message must be communicated effectively with a crafty catchphrase.
Gillette’s ‘the best a man can get’ catchphrase is an outstanding example of genius graphic design and marketing teamwork. The phrase challenges the viewer’s male pride, engaging and persuading them at the same time to choose Gillette over other razor brands. Simple, effective, and ingenious!
Conclusion
Marketing is a huge discipline. It encompasses everything from advertising to selling to designing and implementing various strategies and tactics to make the brand visible and grab viewers’ attention.
If you cannot sell a product, there is no point in producing it. Marketing graphic design is the oxygen modern online stores need to survive. When they work together, graphic design and marketing can help boost your sales and grow your business by leaps and bounds.
If you need any kind of technical expertise, marketing design tools, or assistance related to graphic design, visit Arturo Digital today. As an online software building advisory, we help you drive your digital transformation and engineer services and solutions that give your brand building a competitive edge.
Do you have a project you would like to discuss with our experts? Let’s talk!
