Before you start making a website, consider the following: What is the main purpose of the site? How can I make the site more appealing? What type of information do I need to include? Are there special categories or descriptions for my products and services? How can I attract visitors?
When potential customer lands on your website, they should know what you do. Make sure to include a summary of what you do and who you’ve worked for, or what your proudest project is. Include the most important traits of your brand persona. If you’re a designer, include a brief biography and links to your work. Ensure that you’ve included a link to your portfolio if it exists.
Your Website’s Objective
A website’s objective must be clearly defined before you can begin designing it. What do you hope your visitors will achieve? Is it to make a purchase? Hire a professional? Or simply contact someone?
Knowing your target audience and the level of their expertise can help you narrow down the design and website goals of a website. If you want to attract more customers and boost conversions, a website with a clear objective is essential.
The objective of your website is the most important part of your design. If your website aims to increase traffic, increase brand awareness, or make sales, you should focus on achieving these website goals. There are many strategies to achieve these website goals.
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SEO and influencer marketing, for instance, can increase traffic and generate leads. Gated content can increase website conversions by asking visitors to provide their email addresses. Content marketing is another effective way to attract visitors. To convert visitors into leads, you need to create a meaningful message that explains why your website is valuable to them.
Similarly, understanding the goals of your users is essential for the design of your website. Your goals may differ from those of your visitors. You may want to create brand awareness, find potential clients, or create content for your target market. But your visitors may be looking for specific answers. You must find a way to match and align your website goals with those of your customers to be able to build a loyal customer base.
The objectives of your website will determine what elements work and which ones don’t. By following these guidelines, you’ll be able to design your website in a way that meets the needs of your target audience.
1. Your Home Page
A homepage is the first interaction a visitor (who can be a potential customer) has with your website. It is the place where they decide whether they want to explore further or move on to other pages. It should also give the visitor an idea of what to expect from your business or product. Make it easy for them to take the next step.
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The primary website goal of your homepage is to pique the interest of visitors so they will explore the rest of your website. Make sure to incorporate a call-to-action so that visitors can initiate the buying process. You can also include a contact form or subscriber-enrollment form on this page. Make sure that the button stands out from the background design. Otherwise, users will become confused and click away.
Another important thing to consider when creating a homepage is the main image or hero shot. The hero shot is likely to be the biggest element on your homepage, and it should blend in well with the other elements, such as the logo and navigation menu. The hero shot also serves the important role of gatekeeper for your website. It should inspire the right visitors to interact with your brand, and keep the wrong visitors at bay.
2. Your Blog
A blog is an excellent way to build relationships with leads and customers. By providing thought leadership content, you give search engines more to index. More content means more opportunities to get more prospects. It also helps to increase search engine optimization, because backlinks to your blog posts help your website rank better. Your readers will return to your blog for more information, which means more sales. You’ll also get more exposure to new customers and leads when more people find your blog and start following you.
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You’ll also want to develop a detailed strategy for your blog’s content. This strategy will include your blog’s purpose and goals and will ensure that readers will find what they’re looking for. The strategy should also include your target audience. Create buyer personas to determine what types of people are most likely to be interested in your company and products. Then, use these personas to develop content tailored to your target audience.
Another great way to create a successful blog is to use calls to action in almost every article. Your calls to action can take many forms and involve different tactics. They can include making a comment, visiting another website, checking out a product or service, or signing up for your email list. If you’re not sure what to include in your blog articles, try offering exclusive content and getting your audience’s email address.
3. Your About Page
Among the most important pages on your website, your ‘About Page’ is also one of the most visited pages. Your prospective customers come here to decide if your business is right for them. This is your best chance to convert website visitors into inquiries and customers. The copy on your About Page is arguably the most important piece of sales copy you’ll ever write. It must reflect your ideal customer’s needs and be persuasive.
Facts and figures do not sell – people want to hear a story and make an informed decision. Your website should be your window to the world. Successful About Pages tell a story about the author. This technique has been proven to increase conversion rates by as much as 30%.
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In fact, one about-page author, Chris Haddad, increased his conversion rate by more than 8% after he told a story about how his wife hooked him with sales tactics. Stories are relatable. People can relate to them. Moreover, people are more likely to buy from a business they can relate to.
While writing your About Page, you might be tempted to make it look like a Word document. There are free templates available that lay out the necessary fields for the developer. They also explain what an About Page is and where to find one.
It’s important to keep in mind that your About Page should be directed to your personal story or unique selling point. Your About Page should showcase these benefits. You should also include supporting images that will help attract customers.
4. Your Contact Form
A contact form is a great tool for your website. It can be placed anywhere on your website, but the most popular place is on the contact page. When a visitor views your website, they are expecting to find a contact form there. You can also add a popup contact form on your site. To access it, simply click on the “Contact” link in the main menu. If you have a product or service that is unique to your website, place the form on that page instead.
A contact form allows you to collect all the information you need to answer a customer’s questions or solve their problems. A responsive business will likely be able to give customers the answers they need, making it a win-win situation. Additionally, a contact form provides a means to solicit feedback. Your customers’ feedback can help you determine blind spots and areas where you can improve. Even anonymous feedback helps keep customers from feeling intimidated by your company.
When designing a contact form, consider what information you would like to collect. Do you want to capture personal information like an email address? Some forms are more complex than others. If you want to increase conversion rates, use different communication channels. A happy customer will be a returning customer. If your website has multiple ways to contact you, consider offering an email address or phone number.
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Conclusion
A visually appealing website begins with a solid design and includes all the features necessary to attract and retain customers, such as a navigational menu, sitemap, contact form, and product descriptions.
Among the most common objectives of a website are generating traffic and sales. A website can be measured for sales and traffic if the percentage of visitors converts into paying customers. This type of website goal is especially important for e-commerce websites.
Do you need a visually attractive and responsive website that performs for your business? At Arturo Digital, we help you grow your online presence and connect with your target audience with bespoke website solutions.
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