Legal services companies are eager to take advantage of TikTok, which has more than 800 million monthly users. Despite the legal sector’s reputation for conservatism, an increasing number of attorneys are turning to non-traditional marketing strategies to stand out from the crowd. Many legal businesses might benefit from using TikTok, but many others are confused about how to get started or whether it’s even worth it. An increasing number of attorneys are finding success on TikTok and generating high-quality leads because of the platform’s widespread use of the hashtags #legaltok and #lawyertok.
The legal industry may benefit from a strong online presence, and here are some ways that attorneys might utilize TikTok to attract new customers and prospects.
How Does TikTok Grow Law Firms?
If you’re a TikTok lawyer or have your firm, you’ve likely wondered how to make your videos stand out. There are many ways to do this, from answering common legal questions to chatting about current events from a legal standpoint. In addition to attracting viewers, you can also give legal insight into small problems and share advice with aspiring lawyers.
Answering Common Legal Questions
TikTok Lawyers who answer commonly asked legal questions with explainer videos are like superheroes without a cape. Whether it’s breaking down a news story or efficiently explaining the law, answering questions with a TikTok video engages audiences, as many viewers are already speculating about the topic. Also, videos about trending legal stories help law firms stand out from other legal influencers on the platform, as people often save the information to use in similar legal situations.
In addition to answering common legal questions, TikTok lawyers and law firms can comment on current events and explain complicated issues in simple terms. With a team of expert attorneys, they are adept at explaining the legal implications of complex issues in simple words. By addressing such questions in various TikTok videos law firms have slowly built a massive following and acquired both clientele and attorneys for their organization.
Talking About Current Events
A TikTok lawyer’s unique take on the law in his or her state may inspire a new generation to \ attend law school. Their unique and professional point of view can be a great source of topical material for a TikTok video. The legal insight on a trending issue or busting a myth also generates plenty of followers. Similarly, explaining the legal issues behind news headlines is a good topic for a short video and a great way for firms to grow through TikTok videos.
Both law firms and lawyers often use TikTok to post creative and fun legal videos. TikTok videos also have the benefit of making law a common topic, as many viewers are now curious about the legalities of various businesses, institutions, finances, etc.
Many firms have grown by posting about lesser-known laws such as data privacy regulations, confidentiality between patients and doctors, or students and teachers.
Sharing Advice for Aspiring Lawyers
Once firms have gained exposure on TikTok, or are already established, they can share advice for aspiring lawyers on the platform. For example, many firms have mentioned how high-minded ideals, glitz, drama and glamour shown on television are far from the reality of being a lawyer and working in a firm.
A firm representing lawyers talks about what law school is like and what expectations should be, based on their experiences. Talking about how a firm works, what potential lawyers should aim for, and how they can figure out their specialization will work well for growing a firm’s credibility and reputation through TikTok.
Providing a Platform for Legal Insight to Small Legal Problems
In addition to being entertaining and informative, a TikTok lawyer can also help educate the general public about the legal system. According to a recent Washington Post article, only 36% of Americans can name all three branches of government.
A law firm’s TikTok provides commentary on current events or explanations for complex issues in layman’s terms, making people aware of their legal rights and duties. A law firm TikTok is an exciting development in the world of legal content and entertainment.
Creating Reaction Videos for Various Legal Content
While reactions can be entertaining and engaging for viewers, they can also be educational. Legal reaction videos can include commentary and criticism, research, news reporting, and even teaching elements.
Many firms have posted reaction videos to famous movie scenes, such as the infamous A Few Good Men, or the comedic Liar Liar. This will enable a firm to build its reputation as knowledgeable and approachable, which is a big benefit when it comes to clients and potential employees, and is crucial for expansion.
Allowing Firms to Respond to Legal Questions
Many law firms have moved to TikTok to promote their firms and understand that the target audience doesn’t have a grasp of legal jargon. Viewers often skim through intricate legal posts and are not particularly interested in the complexities of the law. So how do firms get their message across without crossing an ethical line? The answer is simple; they start by responding to comments on their content. If a viewer needs simple advice, many legal firms provide it. However, they are sure to mention this is not official advice, just a suggestion that is given off the record.
This works for them in two ways; the first is that their following on the social media platform expands, and the second is that law firm becomes recognized as a reliable source for legal aid.
Many law firms also show their funny side and use trending hashtags in an attempt to alleviate the strict and intimidating aura surrounding law firms. This allows their viewers to engage with them similarly and become comfortable in seeing them as their primary source on all things legal. By keeping up with current trends and apps, law firms create a successful marketing strategy on TikTok.
Becoming a Posting Platform for Regular Legal Content
By educating viewers about legal concepts, TikTok lawyers connect with their audience. By posting content such as the fine print on various products, applications, and contracts, law firms have secured their viewer’s loyalty. For example, law firms have grown by informing clients about the regulations that surround refunds or returning a damaged item through a Tiktok lawyer.
Since most people skip over the Terms and Conditions section of a purchased or downloaded application, they are unaware of the legal repercussions of using that app. The same goes for privacy laws, as most people are not aware of their privacy rights. By posting regular content regarding things that people should and can read, Tiktok lawyers and their law firms can establish a steady growth and become successful through educational TikTok videos.
Conclusion
TikTok is worth including in your digital marketing strategy as it continues to be an effective platform for law businesses to promote their name. The legal industry is just one of the limitless businesses that have found a way to take advantage of the app’s popularity to raise brand exposure.
Arturo Digital is the next generation of site design and digital marketing services. Get in touch with us to find out how we can aid your law firm in its marketing endeavours and TikTok success.
