Netflix is a global phenomenon, consuming 15% of the world’s internet bandwidth and has subscribers in 190 countries. Netflix has managed to dominate the streaming service market in many regions through a combination of trial-and-error, luck, and timing. This unconventional brand has always dabbled in unorthodox methods, including augmented reality, edgy videos, algorithms, and email marketing.
Netflix may even have started a new era of television with its popular subscription-based streaming service that allows viewers to watch shows and movies without commercials. This company embraces new technology and is constantly testing new ideas. We can all take lessons from how Netflix markets itself. This video-game-turned-film franchise knows well how to harness the power of data analytics and machine learning to generate buzz and build lasting relationships with the audience.
We’re all hooked on streaming TV, watching each episode after the other, but there is still so much to Netflix than shows you can watch all at once. Netflix’s promotional strategy is all about new ideas and being at the forefront of deploying the most up-to-date technology, a decision that has paid itself off several times over.
By the end of 2021, Netflix had more than 200 million users. Any platform that wants to stay alive needs to grow, so a winning business must come up with strong marketing strategies that everyone can get behind. We hope to talk about some of the most important lessons that marketers can learn from Netflix’s marketing strategy in today’s blog. Learn from the modern marketing strategies used by Netflix to create a buzz-worthy brand.
What Makes Netflix’s Marketing Strategy Work?
Netflix’s marketing strategy is an interconnected and flexible way to build a brand and keep in touch with customers. It works well in the digital age because it uses new ideas, the latest technology, imaginative adverts, and relevant data analytics. Traditional marketing methods and techniques concentrate on making sales via one or two outlets, but Netflix’s marketing and advertising change and adapt as the market evolves.
Just like Netflix, your company can interact with customers in a variety of ways using devices and touchpoints by constantly analyzing the new trends and improving existing marketing strategies. Netflix’s modern marketing tools are based on big data, an unwavering focus on the customer, and a multichannel approach to connecting with people. The best part is that none of these things is unimaginable or inaccessible, so now you can do them all too.
Read more: Netflix Logo History – The Giant Web Streaming Service
A Few Things to Be Learnt from Netflix’s Advertising Strategy
Personalize the Content You Use
Netflix is a great example of how putting personalized content in front of users can make them happier, content, and come back for more. Netflix understands what its customers like to watch on TV and in the movies. It utilizes this information to make suggestions for them that are unique to them. This lets them find the material they like without having to look through a lot of rankings. It also makes sure the user always has access to trending and relevant content.
This level of customization is important for online subscribers because it improves their experience of using the product and makes sure they keep coming back.
Ensure Multi-mode Experience
Netflix started out as a DVD rental service, and its success has come from being able to use many different devices and channels to reach out to the target audience. You can access Netflix on your TV, computer, phone, or tablet and watch the same thing on all of them. The company has no problem meeting customers wherever they need to be. Netflix uses both offline and online ways to get people to subscribe to and use their service more. No matter what medium they use, Netflix’s marketing strategy stays the same.
Mix Technology and Marketing Strategies
No two Netflix accounts would have the same user experience or recommendations. The order of the recommendations is based on what the user does and is always changing. They alter the cover image of each show often to keep things feeling fresh.
Netflix also makes good use of the technology we have today. The platform is always adding new features to keep people interested. Machine learning algorithms are a hot topic in technology that has already changed the way marketing research is conducted nowadays. The way that ML is used in marketing greatly helps Netflix’s advertising strategy.
Target Emails Like You Would Any Other Form of Marketing
It’s a mistake to say or think that email marketing is dead. Netflix is a good example of a business that uses email marketing well. They proactively combine mailing lists with algorithms that learn on their own. It helps collect more information about users and what they like. The information is also broken up into different user groups so that customers can be targeted more precisely and effectively.
At the same time, marketing automation can tell new demographic groups about Netflix and show old users what they should watch next. One important email marketing tip from Netflix is about taking a leap of faith and taking some risks, even if you don’t always stick to the landing. Those old, dull emails wouldn’t help as much as today, so you can look into some fresh new perspective for email marketing by Netflix.
Better Interactions Can Help You Make a Splash
Throughout the last ten years, Netflix has been using the ideal content marketing plan any company could hope to deploy. This means that Netflix comes up with creative ways to get users’ attention quickly and retain it as long as needed. They are trying to bring unique products and experiences that cannot be found anywhere else. On top of all that, the platform has an easy-to-use communication channel that can help raise immediate awareness and recognition.
Netflix recently let the audience take a role in the story they are consuming and decide what happens next. This unexpected move is a game-changer that will transform the way TV content is created and consumed in the future. The user stays with binge-watching because the platform has a buzz that cannot be beaten. They are interested and hooked because they want a happy ending.
Use Your Social Media Platforms Wisely
Netflix has social media down to a T. Netflix’s content marketing works great on Twitter, Instagram, and YouTube, among other sites. Twitter is a good example of this strategy. The Netflix brand profile doesn’t just post updates about new movies and shows as if it were news. But instead, they make funny, strange posts and memes. Whether it’s about quirky comment replies or joking about the password-sharing dilemma of online streaming services, Netflix sure steals the show!
Netflix has a simple plan: they are pretty much the biggest enthusiasts of their own shows and movies. Which, thankfully, hits home with their real fans and audiences. Plus, the funny comments and answers always keep things energetic and rolling. Their approach to making bold moves to get people talking, regardless of how well things are received, works well in their favour.
SEO Can Go a Long Way!
Netflix is good at marketing on social media, but its SEO initiatives are mostly ignored in comparison. That being said, Netflix is still huge when it comes to investing in search engine optimization. Every month, 200+ million people find and arrive at Netflix on their own. This made us think: how does Netflix do so well with SEO when all its content is only available to people who pay for it?
Basically, Netflix uses two groups of subpages that help them get most of the traffic they currently do. These are the title pages of the movies on Netflix, and the genre-specific pages they have for browsing through their selection. This can be placed where the curious onlooker will try to find what horror movie they want to watch on a Saturday night when hanging out with their friends.
The Bottom Line
Netflix is a fascinating example and a source of ideas for many other businesses looking for successful marketing strategies to deploy. In terms of content, brand recognition, advert strategy, and product, they end up doing an impressive job. Netflix’s marketing strategy holds a lot of valuable lessons for students and managers alike who are interested in developing and implementing new-age marketing strategies and tactics.
If you are looking to take your company’s marketing strategy to the next level using the best insights from successful platforms like Netflix, reach out to Arturo Digital and get a competitive edge. Whether it is search engine optimization, planning, analysis, or content publishing you are seeking, we help you offer personalized experiences to a community of users and build awareness, loyalty, and value for your customers in your niche.
