Mobile App Revolution
Mobile usage is increasing day by day due to the app revolution. Advancement and variety of mobile applications have contributed to the growth of smartphone users worldwide. Whatever you need has a dedicated mobile app nowadays. Be it food, grocery, commute, self-care services, home services, traveling, or banking. You name it, and a mobile app will appear on your app store. We are living and breathing in the mobile revolution app era.
The mobile app revolution has invaded our lives without us even noticing it. We have started depending on mobile apps, from waking up with the alarm app to going to bed while scrolling through social media apps. We even pay our bills through mobile apps! One cannot comprehend the impact of the mobile app revolution in our lives.
As mobile applications are on a constant growth journey, they have completely changed the marketing game of businesses. You can go anywhere if you have the Uber app and stay anywhere in the world if you book your desired place using the Airbnb app. Big and small enterprises alike are gambling the highest stakes of businesses on the mobile app revolution. The more accessible a brand is, the more turnover it can generate. This sums up the success of e-commerce for you.
Impact of Mobile App Revolution
Better smartphones, organized marketplace, app updates, and better app development services have contributed equally to the mobile revolution and sophisticated applications. The mobile app revolution is unparalleled, allowing users to multitask efficiently. Professionals may work from home or anywhere with the help of a variety of office apps.
According to a report, users spend 87% of their mobile phone usage time on apps and only 13% on browsers. It won’t be an exaggeration to predict that mobile apps will soon overtake desktop applications in terms of popularity and user base based on how they are humanizing.
Advantages of Mobile App Revolution & Usage
The revolution in mobile applications has many advantages, including the following:
- Easy to use
- Accessible on any device
- Timely updates
- Strong impact on brand image and presence
- Better user experience than desktop websites
- Portable
- Remote business operation
- Maximized user engagement
- Broader market and audience
- Cost reduction
Disadvantages of Mobile App Revolution & Usage
Mobile usage and the app revolution may seem all fun and games, but sometimes it becomes tricky and annoying. It has a few drawbacks too.
- Small screen size
- Compact layout
- It takes more time to load
- Minimized functionality
- Less engaging for some users due to few resources on the mobile screen
Ways to use Mobile Apps for Business
Businesses are using mobile apps to increase the Return on Investment in their goods and services. The following mobile apps have proved to be efficient and popular in the e-commerce industry:
1. Task Resolution Apps
These apps enable customers to quickly and remotely carry out tasks or take advantage of services provided by your company. In most mobile apps, task resolution is a common foundational component. It might be an app that allows auto owners to remotely control their vehicles (BMW), a tool for remote workers to access client information, or even a shopping app.
2. Loyalty Apps
Additionally, mobile apps might be a terrific method to increase consumer loyalty. Companies like ASOS and Starbucks have incentive-based loyalty programs to reward their “excellent customers.” Eventually, customers continue to use the brand in return for those advantages.
3. Entertaining Apps
Apps aren’t usually designed to carry out tasks by themselves. You may also keep the bulk of your customers engaged with your brand’s app by providing entertainment, even if you don’t directly give rewards. Coca-Cola and Red Bull do well with their respective Coca-Cola Freestyle and Red Bull TV apps.
4. Customer Service Apps
These apps use the fundamental communication model. They act as a conduit between brand representatives, software, and customers for troubleshooting. They can report issues and seek answers, and brands can let customers know about upgrades and new services.
5. Content Apps
Additionally, celebrities and industry professionals use mobile applications to share their material in the digital environment they manage. The app Jamie’s Recipes, which includes images, videos, and instructional culinary manuals, is a wonderful example.
Custom Mobile App Development
A custom mobile application is created to complete tasks or close gaps in an organization’s existing IT solutions. In other words, it goes against employing publicly accessible, off-the-shelf mobile applications. Every business has its unique circumstances, target markets, and workflows. Therefore, the business issues of each company need to be sufficiently addressed by general technological solutions. To improve the efficiency of their operations and customer happiness, firms must design a tailored mobile application in such circumstances.
Benefits of Custom Mobile App
The following are some benefits of creating a unique mobile application:
- Better fit: As we’ve already established, every firm has its paradigm and objectives. Available off-the-shelf applications offer a universal answer to frequent business issues. This means that it might only apply to some situations. Additionally, the connection of the app with current systems, such as software and tools already in use by the business, is ensured through custom mobile app development.
- Uniqueness: A bespoke mobile app gives businesses a competitive edge that is hard to duplicate. The goodwill and market worth of the company may benefit from such distinctiveness.
- Scalable: It is simple to modify and update an application when a company has its mobile application. The fact that business is a dynamic activity makes this flexibility crucial. The business’s strategic decisions may be impacted by external variables or changes in the company’s size over time. A business should have an adaptive tool in such circumstances.
- Improved client engagement: With personalized mobile apps, businesses can provide real-time news, notifications, and updates about their goods and services to each customer. They also allow companies to keep an eye on consumer preferences and behavior, which can greatly benefit the development of targeted marketing campaigns.
- Security: Off-the-shelf apps could not have the necessary technical safeguards, putting your business’s data in danger. By leveraging obfuscating code, configuring different levels of authentication for employee access, and other techniques, creating your custom mobile app can assist in reinforcing your data security system. It should be highlighted that several sectors, including healthcare and finance, are subject to strict regulation. Consequently, creating a unique mobile app might be required for such firms.
Conclusion
The mobile app revolution has opened endless frontiers for the e-commerce industry. Undoubtedly, mobile apps are altering the way we live. The entire world is now in your pocket if you have a smartphone. Mobile apps’ significance has been considered when starting many new businesses. Now is the best time to launch an app business because smartphone usage is growing rapidly.
Arturo Digital is a leading custom mobile app development and branding service provider to organizations worldwide. Our team collaborates with revolutionary startups as their technology execution partner and has experience with iOS, Android, Web, and Server-side technologies.
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