Digital marketing is a very powerful tool in the hands of the right business. With events such as Covid-19 and smallpox outbreaks becoming more frequent, it makes sense to think that the world would move towards a more contact-free approach to conducting business. Recent studies have shown that digital marketing is the way forward. Irrespective of how much you deny or avoid it, it’s all about creating the appropriate digital presence to gauge the right attention. Research has been conducted to assess the potential of digital marketing for lawyers.
The Aberdeen group concluded that digital marketing for lawyers is associated with annual growth rates of almost 20% higher than those who do not employ a digital marketing expert to help promote their business and to help almost 33% more clients reach them. There is even more significant growth potential for solo practitioners.
Many law firms spend their marketing budget on futility. This is simply because they do so much more work to find their clients. On the other hand, many people will search for a solution to their problems on the internet.
But there is one caveat; you must have a sensible and effective digital marketing strategy. How do you do that, you ask? Simple, employ the best digital marketing agency in your niche, which in this case would be digital marketing for lawyers.
How to Get the Most from Digital Marketing for Lawyers?
There are a few key steps that you should keep in mind. The first is to know your client. By doing so, you will be able to tailor your marketing strategy to their needs. There are multiple ways to do this; you can create a professional image in the business world by using LinkedIn to connect with several other businesses and even people looking to sue big businesses. On the other hand, if you’re a civil lawyer, you may want to scour social media platforms such as Instagram and Facebook, creating a direct contact card on Google.
Another key detail that will play an important role in digital marketing for lawyers is the intention of your marketing strategy, or more specifically, your marketing goals. Some companies employ an agency that does online marketing for lawyers in order to enhance their public image. Others do it to improve their client reach and lead generation. Even solo practitioners will want to find a certain kind of client that is suited to their field of expertise.
Another key question for law firms employing digital marketing strategies is whether they are using paid promotions or not. This could include the use of Pay-Per-Click ads on various search engines, social media marketing campaigns, and email marketing. An important detail that should be noted is that digital marketing for lawyers is highly competitive because there is a significant amount of law firms, all gunning for the same business. In such situations, being the first to be seen is a great help, and that is where Pay-Per-Click Marketing can help bridge the gap between being first and being last.
The Secret to Effective Digital Marketing for Lawyers
Although PPC marketing is a great tool for lawyer online marketing, you can always beat it by establishing your business as a permanently reliable brand among law agencies through the most powerful and most important aspect of digital marketing; SEO.
SEO or Search Engine Optimization is the practice of improving your website’s reliability by connecting it with other websites that promote a similar product or post content regarding the same industry as yours. In this case, for someone searching the term “digital marketing for lawyers,” Google will show results based on two things. First, whether a business entity has posted a paid ad with Google for that specific search term. And secondly, the reliability of different websites will affect their rank. There are several factors that affect a website’s readability.
How You Can Improve Your Law Firm’s SEO
A website’s reliability is affected by several things. For example, the originality of its content, the presence of malicious or dishonest practices, and the number of times a certain keyword is repeated on the website. But search engine optimization doesn’t just stop at that. It also includes the presence of image and video content and a description of your page. A certain entity’s social media presence also affects search engine optimization. The more channels they are present on, the easier it becomes for potential clients to notice. However, the most important aspect of your SEO strategy should be to acquire more ‘link juice.
How Do Law Firms Lose Clients Online?
During the 1990s and 2000s, people would generally look inside a phonebook to find a lawyer’s contact details. But in 2022, most potential clients have become reliant on search engines such as Bing and Google. However, like most businesses, lawyers are losing clients by employing practices that are not up to date.
The most significant way they lose clients is by underestimating the importance of an active online presence. And by not having an active online presence, law firms can lose almost 75% of the potential clientele they can connect with. This is because their search engine optimization is inadequate to rank on the first page.
Conclusion
With most people prefer not to share details about their private matters, digital marketing for lawyers is essential; it enables both large law firms and small solo practitioners to reach more clientele in a more discreet manner. But to achieve this, they require the best digital marketing strategy. Only an established digital marketing agency can cater to the needs of a large law firm that aims to be present in multiple cities, states, or countries. With the right strategy and team, your firm can reach the first page of Google’s search results. Eventually, the screens and cases of several potential clients in desperate need of legal advice. By employing a strong SEO strategy and understanding your audience, your firm can become the top firm in your chosen legal arena.
