B2B website designs demand attention to detail. A B2B customer is far less impulsive than a B2C customer. Before investing in any new product, they take their time and conduct a thorough study; in some circumstances, several stakeholders are involved in the decision-making process.
B2B websites must be carefully created to satisfy customer-specific needs. Fortunately, you can do that by adhering to the essential best practices for B2B website design. We’ll list 10 of them in this article and some superb B2B website design examples for your inspiration.
What is a B2B website?
B2B websites, commonly referred to as business-to-business websites, are internet marketing platforms for selling goods and services to other businesses and organizations rather than to private individuals.
B2B companies typically have a separate, frequently longer sales cycle. Their websites provide a consistent flow of qualified leads that become paying clients or lifelong affiliate partners. B2B websites are crucial sales teams’ and affiliate partners’ support resources.
We’ve identified a few best B2B websites below that provide excellent design, a top-notch UX (user experience), and simple navigation throughout the lead/buyer acquisition process.
Read more: 10 Best Websites for Home Services Leading the Work Industry
Best B2B Websites and Designs for Inspiration
B2B websites have particular needs, requirements, and difficulties. Therefore, it’s crucial to ensure a B2B website is developed to fulfill the precise aims and objectives of a B2B firm while it’s being designed. But what are those corporate objectives?
1. American Marketing & Publishing
This Illinois-based corporation offers local companies marketing services. The website includes a strong hero image and an approachable, basic layout. Visitors are guided through the necessary steps to accomplish their needs by its specific features and transparent menu options.
2. Shopify
One of the top eCommerce platforms available, Shopify enables companies to launch their online store in a couple of days. Regardless of industry, it’s simple for businesses to create an online business with various multimedia components thanks to its contemporary style and user-friendly interface.
3. Dropbox
Although this well-known file storage service does not require an introduction, its website design is worth mentioning for its aesthetic value. A clear pricing structure and client testimonials can be seen farther down the homepage, pushing visitors into the sales funnel.
4. IBM
Mobile phone traffic has increased from 39% to 59% of all online traffic between 2017 and 2022. Additionally, Google now employs a mobile-first indexing strategy. Because of this, B2B websites—and all websites, for that matter—must be responsive to rank higher, receive more visitors, and provide a superior user experience. IBM smartly has adapted to this transition and made a very responsive design for its B2B website and mobile app. The same information is displayed differently on both mediums.
5. Mailchimp
The capabilities of Mailchimp‘s email marketing platform are all clearly outlined on the homepage, and each is hyperlinked so you can learn more about the tools that interest you. Additionally, bravo for having an accessible pricing page—got to admire a business that doesn’t bury (or fully conceal) how much the cost of its goods.
6. Boxmode
Boxmode’s free website builder marketing is so persuasive. Customers love the “questions you might have” area of the homepage because it essentially answers all issues. The website consistently pushes a “start for free” CTA, which unavoidably causes some suspicion. Not to mention the advantage of looking through their templates before registering. We are smitten with this B2B website.
7. Spendesk
The client testimonials on this B2B website stand out despite the engaging headline, strategic CTA placement, and well-described features. More than 20 customer reviews of Spendesk, an all-in-one spending management tool for finance teams, are available online and may be filtered by company size. Additionally, each testimonial has a simple layout to read, making it simple for potential buyers to scan them.
8. Bugsnag
We constantly advise our clients to include case studies on their websites because they serve as excellent proof of concept for potential customers. On its website, Bugsnag—which offers error monitoring and app stability management—displays an extraordinarily memorable part of customer testimonials. This is one of the better case study sections I’ve seen, featuring well-known organizations like Dropbox, Lyft, and Yelp. Each narrative outlines the company’s difficulty and the outcomes after working with Bugsnag.
9. Asana
One of the websites on this list with the best design is Asana. The interactive images on almost every page and the contrasting colors that make the information stand out are eye-catching. The sample landing page is nicely done, clearly demonstrating what you’ll receive from the demo movie, and the CTA placement is spot on. The site’s most noteworthy feature is the value proposition at the top of the homepage. While many B2B websites struggle with this, Asana did a fantastic job. There is no doubt about what Asana offers and how the prospect will profit from it.
10. Harvest
You know employees don’t like the idea of logging the time spent on tasks, and making them use a tool daily might be a hassle, so having staff log the time spent on tasks can be a pain. Employee timekeeping is made simple by Harvest. And choosing their service for enterprise use is made even simpler by their website. You’ll discover concise, clear information, simple pricing, and a prominent features page that makes it clear where Harvest excels.
Conclusion
The few top-notch websites we identified can help you learn the importance of B2B website designs. Giving customers a clear access point, explaining your solutions in terms they can comprehend, and making it simple for them to accomplish their goals are all important components of effective B2B website development. Still, trying to figure out where to begin? Take a look at Arturo Digital’s portfolio. Arturo Digital will help your company shine bright with the right content because our designers have extensive experience developing fully functional and easy-to-use unique sites.
Read more: Top Rated 30 Websites for Contractors In 2022
